May 26, 2020

Friend, client, innovator for good, and all-around super-smart badass engineer Aja N. Atwood recently invited me to be a guest on her Mind Release podcast. It was fun to share some screen time with Aja and to share some of my professional migration from corporate medio...

May 5, 2020

I stood up for my clients, the cannabis industry, and most importantly, myself today. 

I've had a lot of fun and many enriching experiences speaking at cannabis-related events over the past five years. Generally my speeches, presentations and panels relate to marketing...

May 4, 2020

Love it or hate it, quarantine life means more screen time for most people. Whether checking in for the latest COVID-19 updates, connecting with colleagues over a Zoom or Teams meeting, streaming old movies, or playing the latest games, our eyes are glued to the screen...

January 10, 2020

BOSTON,  January 10, 2020 -- Massachusetts cannabis marketing and education leader Beth Waterfall has been appointed a member of the Cannabis Marketing Association's 2020 Cannabis Marketing Summit Host Committee. In this role Beth contributes to the planning and organi...

December 5, 2019

It's that time of year when temperatures drop and the frenzy to get on the MJBizCon Vegas after-party lists grows. While I'm excited to head to Sin City to reconnect with and meet new friends and colleagues from across the country, this year's trip to MJBizCon is speci...

November 4, 2019

When I graduated from college, I had California dreams on my mind instead of grad school. And as I slogged through my marketing career in my 20s and early 30s, I flirted with the idea of going back to school... but what for? Sure, I "did marketing" but was that my fore...

September 24, 2019

BOSTON, September 24, 2019 - For the first time in BostInno's '50 on Fire' history,  a cannabis industry leader is included among the 50 final honorees. Cannabis business development executive Beth Waterfall, who also cofounded and serves as executive director for 501c...

May 28, 2019

When I was a kid growing up in Holden, a little town next to Worcester, Massachusetts, it was a time when we ventured into the city only for dinners or to go to a movie theater. Worcester was not a pretty place; in certain parts of the city in the early 1990s, there we...

January 17, 2019

"I never want to be a part of the herd," my college-age self insisted as my peers prepped for their Wall Street and State Street careers back in the late 1990s. I knew what I didn't want to be, but not necessarily what I wanted to be "when I grow up."

By Christmas of my...

November 12, 2018

In my mind's latest edition of "holy shizz, time is FLYING by way too quickly," I'm preparing for what will be an exhilarating, energizing, amazingly fun and exhausting few days in Las Vegas for MJBizCon. My schedule is packed with sessions to attend at the conference,...

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December 5, 2019