In one of our earliest meetings, a former client complained that “no one’s writing about us anymore” and “we need journalists to tell our story.” After working with several public relations firms, investor relations services, marketing agencies, consultants, and even some full-time-yet-short-lived hires, the client was frustrated and perplexed as to why his company wasn’t getting the media attention he felt it rightly deserved after nearly a decade in the cannabis space. A qu